How to Engage Your Audience on Social Media?

Over 3.78 billion people use social media as of 2021, which is 48% of the entire world population. So, social media, due to its unparalleled popularity and reach, becomes one of the strongest tools to increase followers for your brand. You can go viral on any social media platform by posting engaging content in no time. However, you cannot do that simply by telling users to follow you. You need opt for social media marketing services or you have to grow your identity by taking strategic measures, and here are a few of them:

Be Consistent With Engaging Posts

The more consistent and frequent you are on social media, the more audience engagement you will have. With innumerable content cramming the social media platforms every second, you will go unnoticed if you are not active enough with new and engaging content. Here’s how to stay pro-active on social media:

• Share contents multiple times a day, say 2-3 times.
• Post your content across different social media platforms like Facebook, Instagram, and YouTube on the same day to increase visibility.
• Continue sharing your content for the next few days to grow on your audience.
• Schedule and strategize your posts for the upcoming week and month beforehand to make them richer.
• Keep variety in your posts like quotes, images, polls, and videos so that your audience does not lose interest.

Use Appropriate Hashtags

Instagram handles with 1k or fewer followers receive 29% more interactions by using at least one hashtag in their posts. A hashtag is a great way for your content to reach your target audience and increase your engagement. You can use the branded and popular hashtags circulating on social media platforms and also create new ones on your own. By following suitable hashtags, you will also get to know what your peers are doing to make engaging content and study the market well.

Make Use Of Social Media Tools

Do not weigh yourself down by doing everything manually. There are several top social media management and marketing tools that you can use to improve your online presence. These tools help you improve your social media performance and also analyze it.

You can tactically strategize your content using these tools and automate your online presence. Some of the best tools include Hootsuite, Social Pilot, Buffer, and many more. These tools make your posts more effective and implement all the components in your content to keep you at the forefront of the digital world.

Highlight Your Posts

Often your posts stay down in the feed, and people don’t catch the attention of the audience. To ensure your post doesn’t go unnoticed, highlight them by using Instagram stories. Here’s how you can highlight your posts and increase your reach:

• Highlight every post on your stories, and make sure to link it to the post for people to check out.
• Use images, quick videos, and GIFs to make your stories fun and captivating.
• The “Ask me a question” option lets you interact with your audience and better connect with them.
• You can use the poll feature to get feedback from your audience and ask questions.

Instagram Stories is a subtle way to keep your followers engaged and increase your reach to a wider audience.

Identifying The Correct Platform

You will mostly find the zoomers and millennials on platforms like Instagram and Snapchat, while people in their 40’s and 50’s prefer to stick to Facebook. Therefore it is crucial to identify the right social media platform for your content. Know which age group you are preparing your content for, dig into their interests and lifestyle, surf the web for stats, and then choose the platform for sharing your posts. If you are a custom t-shirt selling brand, you might want to run your campaign on Instagram, whereas for hiring candidates for your start-up, LinkedIn would be the more suitable option.

Be Creative

You cannot stand out from the crowd by repeating the same tone and structure for all your posts. You have to be creative and think from an audience’s perspective as to what they want to see and hear. If you lack the creative ability, hire SEO consultants who will design eye-catching graphics, make engaging videos and write excellent blog posts so that you can achieve new heights in the “social” world.

Final Thoughts

For you to always keep your audience engrossed in your social media posts, you need to strategize everything from content timing, defining your target audience to highlighting your posts, and, yes, most importantly, being highly creative. There is tons of content being posted daily, and you get lost in the crowd if you do not play smart.

You also need to upgrade your skills and tactics from time to time as the digital world is constantly changing with the emergence of new technologies.