Search Engine Optimization or SEO is one of the best ways to attract organic traffic to your website. This is a long-term marketing strategy that comes in for free but has incredible benefits.
SEO is a procedure that updates your website to follow all the necessary standards that search engines like Google consider important. By changing some of the things on your online store, you can present your website better to Google’s algorithm, which means that you’ll rank higher in search results.
Why is this important?
Well, there are over 5.5 billion Google searches per day, or over 63,000 searched per second. This astonishing number leads to new potential customers for your store. For example, if your website appears to 0.2% of the searches, around 11 million people will see your website.
That’s why in today’s article, we will highlight some of the ways you can improve your SEO on your online store.
- Website Speed
Your website content is not the only thing that indicated your SEO. Your website performance is also crucial for appearing in the top search results.
In other words, Google wants the best possible user experience for everyone that visits your website, which is why if your website is slow, Google will recognize this and harm your rankings.
If your website is slow, you can upgrade to a better hosting plan or change the design of your website. There are many different ways you can improve your website speed, so make sure you establish thorough research before you start.
You should aim for loading times faster than 2.5 seconds. Research shows that more than 40% of all visitors abandon the website just because it takes more than 3 seconds to load.
- Content Quality is Crucial
Google values websites that put out informative and unique content. You cannot expect better results by copy-pasting other people’s content.
Since content quality is crucial for SEO, you might wonder how to improve your content quality when you have an online store.
Well, the secret behind this is making a blog. Even though you are an eCommerce business, you can still start a blog and produce high-quality content that will rank higher on search results. This will not only bring you free traffic but also improve your overall website SEO.
- Optimize Images
Since you have an online store, you probably have hundreds, if not thousands, of images. Images are the biggest part of the website, and they will increase its size and demolish your loading times.
That’s why you need to optimize all multimedia files on your website. You can optimize images by reducing their size without compromising their quality.
- Start an Outbound Link and Inbound Link Strategy
One of the ways to improve your SEO rankings is by increasing the credibility of your online store. You can do that by linking to high-authority websites to back up your claims.
The internet is an open space, and Google values websites that link to others.
In order to start a backlinking strategy, you can get in touch with some of the websites in your niche that offer guest posting. You should ask them if you can write an article about a certain niche and include your link from the store.
- Optimize Your Website for Mobile
If you’re not a beginner in the eCommerce business, you’d probably know that majority of your traffic comes from mobile devices. This means that your online store should perform flawlessly on mobile devices, and it is a serious factor for improving your SEO.
- Provide All Information to Users
You cannot expect to build up your store reputation without having an About Us or Contact Us page. You need to make sure your online store looks professional, and it appears as trustworthy.
Additional information like FAQ or Customer support can also be beneficial. Fortunately, if you run a Shopify store, you can do that by installing HelpCenterApp that will take that work from you. Their help desk app is a must-have for any eCommerce business.
These are some of the many ways you can improve your online store SEO. Try taking it step-by-step just because seeing all procedures at once might scare you.
SEO is a live process that always needs to be optimized, and by following these methods, you’ll have a steady base and improve your search result position.