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We are digital nomads. Living in the connected world, we have surely learned that whatever we want today can be obtained with a couple of clicks through our smartphones. Whether it is food, taxi, or grocery.
Food delivery apps are booming these days. If you are in the food business and yet to join the digital order system’s bandwagon, you have already missed many consumers and opportunities on the table. Food delivery apps are developed to maximize the business’s profitability as it allows users to order food online with ease.
This is why more and more food business owners are developing an app, but few of them are enjoying success while the rest of the apps don’t get even a few downloads. Now you must be thinking about what are the reasons.
As per Statista, there are more than 2 million apps in the App Store and 2.5 million apps in the Play Store, so if you sit ideal and hope that your food delivery app will work without extra efforts. RETHINK. Due to app launch mistakes that affect overall app success. Here we have explained certain pitfalls to avoid that will increase the chances of your app succeeding.
Biggest Mistakes To Avoid While Launching
These days, things are drastically changed; it is becoming more difficult to grab users’ attention because users are also becoming tech-savvy and giving priority to user-friendly apps. The main reason for this is that there are millions of apps in the market, but few succeed in attracting users. So you need to avoid pre-launch mistakes and get all the attention before the app hits the market.
# Choose a Perfect Platform
Two platforms are globally accepted by users and business owners that are Android and iOS. Selecting the wrong platform can cost you more. As we all know, China is a country where 228 million people use the iPhone; if you want to start a food delivery business in China by deploying deliveroo like application, you should focus on iOS rather than Android.
Both are excellent platforms for the majority of apps as they allow you to target a larger audience but selecting the wrong platform won’t add any value to your business. Thus, you should go for the platform that delivers you desired outcomes at the initial stage and increase brand visibility.
You can also conduct market research for better results; it will give you expected outcomes in the long run.
# Invest In ASO
With a view to receiving a high number of downloads, your app should be unique and impressive that grabs user attention. You have invested enough time and budget into the development of your food delivery app, but how do you attract people to download your app? ASO ( App Store Optimization) is the answer to boost your app’s credibility and visibility in the competitive app stores.
There are many food delivery apps available on the Internet; few are successful because they have invested in ASO. some of the key elements that you need to consider are:
- App Name
- App Description
- App Logo
- Keywords
Most of the apps get traffic either from organic search or paid ad campaigns, but keyword optimization and well-written description surely help the business owners to achieve better outcomes.
# Give Importance To User Feedback
As mentioned earlier, users are the best critics for an application, and their reviews will help you improve your food delivery app. Positive reviews and ratings shared by users will increase your app’s ranking and visibility in the search engine.
Positive reviews will persuade users to opt to download your app over others. At the same time, negative reviews through you can understand the pain points of users. It would help if you fixed them as soon as possible.
At the same time, you should also indulge in conversation and respond to negative feedback. You can also use positive reviews as a tool to promote your app and make the app launch successful.
# Invest In Pre-launch Promotional Campaign
Most of the business owners invest only in post-promotional activities in order to get user attention. But you need to invest enough time and money in pre-launch promotional activities. All you need to create hype around users by leveraging both online and offline marketing strategies.
For instance, you can create hype on social media platforms with unique hashtags such as #comingsoon, #opening # launching app. These types of hashtags will help you promote the app and encourage users to install your app once you launch it.
You can take advantage of different online advertising options such as social media, paid ads, email marketing, video ads, and whatnot.
Read More: The One Pizza You Should Order from Papa John’s
Take Away
The pre-launch preparation of the delivery app holds equal importance as post-launch activities. For a successful app launch, you need to target the right audience at the right time with the help of several marketing tools and techniques. Above mentioned points will help you to avoid common app launching mistakes and improve the customer acquisition ratio.