Nowadays, most communication and commerce is done online, so businesses must invest time and money in good web design.
It might seem like a useless expense, but a great and user-friendly website can increase sales dramatically. We are going to go over some essential tips about web design that can transform your website and your companies sales!
Easy to Use
Probably the most important feature a website should have is that it is smooth and clear to use. If a potential client finds a site confusing or it is not loading quickly, they will exit out of your website and find another one.
People use a website for no more than a few seconds to decide if they want to continue looking at the site. It is excellent to have clearly labeled tabs, so someone can easily find the information they are looking for.
Do not make the potential customer search and struggle to find the information. It is your job to make the site accessible to promote web traffic, and to keep customers on your site for a longer time.
If you think you might need help organizing your website to be clear for users, you should visit site for experienced web designers.
Color and Visuals
People are naturally attracted to things that are interesting to look at, but not too busy. This is also true with web design. Your website should be inviting and exciting to look at, yet not cluttered.
A study was done stating that people assess websites in about 90 seconds, and 62-90 percent of their analysis is based on color alone! The color scheme can make a significant difference in a company’s sales.
Red is one of the best colors to use for your website because it naturally grabs people’s attention. Another right color to use is blue because people tend to relate to trust and calmness. Use these colors depending on what you are trying to achieve with the website.
If you have a sale or promotions, you should use red coloring. However, for information about your company, use blue to avoid giving people sensory overload while on the webpage.
You should stay away from orange or brown on your website because they are linked to being the least effective and attractive for web design. However, these colors are good to use during an autumn sale.
Have a Live Chat Feature
People want information immediately with the advances in technology and having little mobile computers at all times. A live chat section can be great for a company to keep people on their page.
Even if you have a clear website and a frequently asked questions tab, people enjoy having a social connection while online. The live chat makes it easier for the person to get information because they can ask directly and don’t have to navigate through a website at all.
This is also a great chance to make a personal connection with them or offer them a special deal or promotion if they continue a sale with your company. People love to feel like they are saving money, and it is only for them, so this is a great marketing tool to use.
That person can also share their experience with others, which will boost sales by only talking to one person and giving one promotion.
Link Social Media To The Page
Almost all people who use the internet have some form of social media. Adding a link to your pages can increase sales because they will see your company being social and having real people behind the company.
It is essential to know your audience for your company. If it is for an older crowd, focus on using Facebook because older people use Facebook more than any other platform. However, if you are targeting a younger group, Instagram or Snapchat is a better way to get more views.
If your company does volunteer work or participates in an exciting event, share it! People are more likely to use a company that is invested in the community and are supporters of various events in the community.
The Bottom Line
To make your website the most effective in getting new customers, it needs to have an excellent web design. This can dramatically increase your sales and success of the company.
Your website should be easy to navigate and use. Also, it should have attractive colors that attract new people to stay on the website. Install a live chat so your clients can get the questions they want to be answered quickly. And lastly, have your social media links available on the website so potential customers can check it out!
These are only a few ideas to help increase sales, but there are so many more to consider when creating a website.