Google My Business is a great way to engage with your customers. Even more, Google My Business blog posts are effective in staying in touch with them. This strategy is effective, simple, and direct. According to the stats, over five million searches on restaurants and hotels are done every month. What does this tell you? It tells you that customers are becoming more and more explicit. It means that Google My Business blog posts can be used to reach those customers who are searching for your service. Thus, it’s important to leverage this option. The above guide will deep dive you into the best strategies for creating Google My Business posts.
Consider Setting Up and Optimizing That GMB Profile of Yours
Once you’ve created your Google My Business profile, go ahead and optimize it. Download the GMB mobile app and integrate it with other social media marketing platforms. This will go a long way in improving your company’s visibility.
Crafting the Posts
You don’t have to create flashy GMB posts. Your audience is more interested in the information you’re offering, remember. While GMB posts typically have 1500-character limits, always strive to keep things short and precise. Make sure that the first works are catchy and compelling. This won’t just ensure that your message gets across quickly but it will also encourage visitors to keep reading more. Avoid going longer than 200 characters.
When it comes to GMB posts, Hashtags are irrelevant. However, a few on-brand emojis could be incredibly beneficial.
Choose Exciting Visuals
Look for professional-grade visuals. Don’t just upload and photos or videos to your photos. Instead, take time to look for the best ones you can manage. An attractive portrait can be a deciding factor for new clients trying to choose between you and other companies. If you want to convert searches into potential customers, be sure to showcase your absolute best.
Create an Effective Call-To-Action
Google offers an extensive range of call-to-action buttons. There are countless options available. So, you can always choose what best suits your needs. And you’ll definitely want to make sure that you link to a seamless landing page. And if you aren’t linking to your own page, be sure to choose a site you trust.
Be creative. Make sure that each of your GMB posts incorporates an image, a text, as well as, a clear call-to-action. You may also want to consider including time constraints. Date range
Are you listing an event or offer? Well, you need to specify the dates for which your GMB posts are valid. Unless your post has a specific date range, Google will always archive the posts after seven days.
The Bottom-Line
Take advantage of Google My Business to reach more customers. Create posts for Google My Business. Master the art of creating the best posts for Google My Business. Use the above strategies in creating the best posts for your Google My Business page. Good luck!