AI in marketing and other crucial business functions can help boost productivity by almost forty percent. Unsurprisingly, an increasing number of small and large industries worldwide are now investing in AI technology to understand consumer behavior and successfully turn their leads into sales.
Invariably, hiring an artificial intelligence marketing company can prove highly beneficial for any business, regardless of the product or service they are selling. It can help to scale faster and more efficiently, boost their brand recognition, and ensure relevance in the long run.
If you want to know about the importance of AI in marketing and how it enables new business owners to make sound decisions for their company to succeed, here is the information.
What is AI Marketing?
The global AI market revenue is worth billions of dollars, proving how in-demand this technology is and the kind of boom it is witnessing. Every new business hires marketing agencies that use AI to reach target audiences and boost profits.
But what does AI marketing mean?
The type of marketing uses artificial intelligence to make automated decisions, ensuring all marketing goals are met effortlessly. These decisions are based on critical data collection and analysis, observations of general and targeted audiences, and various trends that may impact marketing decisions.
AI technology uses customer data to profile behavior and quickly learn how to communicate with customers by sending them automated messages without the need for intervention by human marketers. Chatbots on e-commerce platforms and other official websites are excellent examples of this AI automated response.
Why is it important?
AI tools have proven invaluable to marketing teams across various industries globally, helping companies scale new heights and break ground like never before. The following list explains how it has helped them do this, establishing its incontestable worth.
- Intelligent automation
When you add AI technology to your pre-existing marketing automation, it becomes more intelligent. It can efficiently translate data into meaningful interactions and pivotal decisions, ensuring it significantly impacts your business outcome. For instance, an AI tool in email marketing can surpass a traditional copywriter by personalizing subject lines to attain clicks and track performance. It can also optimize content in different email formats, ensuring it reaches the relevant audiences.
- Reduced human errors
When you hire an artificial intelligence marketing company, you automatically reduce the chance of human errors by a vast margin. The biggest concern is data security, and AI can handle that with considerable ease, protecting against cyber attacks and data thefts. This way, the onus of safeguarding valuable company and customer data does not have to fall upon people vulnerable to making mistakes. Also, using AI technology can be incredibly cost-effective as you will need to hire fewer people for the job.
- Boosted ROI
AI-powered campaigns work with the sole aim to understand customer behavior better and make the experience high-end for them. It enables marketers to create a predictive consumer behavior pattern to classify them into target audience divisions such as existing customers, potential leads, etc.
Once the audiences are grouped this way, the marketing campaign improves the experience for people of each category, ensuring they are delighted with the service. Analyzing customer behavior using AI and giving them what they expect from the service provider helps marketers maximize ROI efficiently.
- Improved marketing campaigns
The amount of data collected during a campaign cannot be quantified, aggregated, and analyzed by humans since it is too vast, making it challenging for marketers to make campaigns work. But when they use AI-powered dashboards, it gives them a comprehensive view of which tactics work, what patterns to replicate, and other adjustments that need to be made. Nowadays, you can even find creative AI marketing platforms to help you tailor your ads and track their results in real time. Moreover, since there is greater personalization of data and customer response, AI marketing campaigns have better success rates.
