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Looking for ways to create a landing page? It is important to note that creating a professional and well-structured landing page is a very challenging task for those who do not have coding or web design skills.
Furthermore, you don’t have to spend time in learning codes, searching for design experts, and developing a website from scratch. You must know that many DIY option options are available to help you create a landing page.
A landing page is best when you plan to communicate a specific and unique selling proposition (USP). Some of the specific purpose are listed below:
Lead generation: Create landing page for lead generation. Get more leads for your mailing list utilizing lead contact forms and magnets.
Segmentation: Most companies use landing pages for specific discounts, campaigns, and specific audience segment. This will allow you to develop unique landing pages that can be indexed and linked.
Wondering how to create a landing page? To help you out, below are the steps to create effective landing pages:
#1 Outline Your Landing Page Goal
It is better to set the goal of your landing page because this will determine the design and functionality requirements of your website. If you have any doubts, you should hire a website design agency to get a clear idea of your goal set. The competent crew will help you better design your website with all the necessary elements for your business.
The most important goals are listed below:
Increasing Brand Awareness: Note that there are many viral landing pages that users share on social media. These pages are organically driving a lot of traffic for their businesses.
Providing Basic Information About Business: Your landing page will be an online business card that provides “About us” information and contact details.
Generating leads: Gathering your visitors’ information via contact forms that visitors fill for requesting your services.
Increasing Email List: You should collect contacts with a landing page because this will act as a “lead magnet.”
#2 Selecting Proper Landing Page Builder
For your information, a variety of website builders will help you create essential pieces with great ease. You should select some of the best landing page builders. Some of the examples are Leadpages, Weblium, Instapage, and Squarespace.
When you are going to select the landing page, then you should keep the following things in your mind:
User-friendliness: The landing page should be a visual website editor and well-designed templates for different business niches. Your pages should be to all the platforms like tablets, mobile phones, and desktops.
Security: Your website builder should have a reliable hosting and provide SSL certificates and backups of your website.
Customization Capabilities: Pre-made block will not be effective here. In this scenario, you must create custom website sections or add your HTML code. Moreover, you should also pay attention to the price plans as well.
You should select a website builder carefully. You may pick a single-page website builder according to your own requirements.
#3 Pick the Right URL
The URL of your website is important, just like your newborn baby’s name. Below are the tips for selecting the right SEO-friendly URL:
- You should carefully pick the domain zone.
- You need to check twice before buying the things.
- Your URL should be short.
- Select an easy name and have positive associations.
#4 Picking Up the Design of Your Landing Page
Next, selecting your landing page design is one of the important steps to consider. Note that:
- 65% of people are visual learners, and the designing of your page greatly impacts how the visitors will interact with your website.
- 2.6 seconds is sufficient time for making the first impression of your page. Remember that it should be well-structured and linked with the objective of your campaign
Remember that you should adopt landing page best design practices. When you are looking for the templates, you should pay attention to the quality of design, variety of landing page sections that contain information of the company, call to actions, forms and testimonials.
It would help if you were looking at the below things:
- Ensure that your landing page has a consistent style.
- There should be attractive forms and buttons. You should check them properly for grabbing the visitor’s element.
- The information should be placed logically. This will include information about us, the main message, call to action button and forms.
- Keep the landing page design cost in your mind.
It is important to note that an old-fashioned design will not benefit you. To prevent this, you should keep the following things in mind:
- Keep your design minimal because this increases your speed and keep your website functional.
- Add geometrical shapes to grab your visitors and deliver the right message.
- You will add value and identity to your brand by embedding unique images.
- Animations and video content will make landing pages more appealing and will explain how the service will work.
- Live chats will improve clients’ satisfaction and allow you to respond to their queries in real-time.
- Add contrast CTA buttons for attention, enabling the visitors to grab the attention.
#5 Apply Analytics Tracking
You need to add analytics tools like Heap and Google Analytics to track the effectiveness of your landing page. It is important to note that analytics tools are best for the landing pages for tracking the metrics:
- The number of new and returning visitors.
- Percentage of conversion.
- The acquisition channels that work best for attracting visitors towards the landing page.
- The region of your visitors.
Without any doubt, this information will help you to optimize the landing page and increasing the conversion.
Conclusion
These were the five best ways to build your website landing page. However, if you do not have sufficient time to create your landing page, then website builders will be the best option.
Still, facing problems in designing your landing page? You should avail the best website design services to make your website attractive and functional for your website by hiring the best company near you.
