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In recent years, we have become accustomed to relying on our smartphones for a vast majority of everyday tasks. We use apps to order food, get a ride, book accommodation, find a nearby beauty salon, track our health and fitness, or simply handle our calendar. Apps have become today’s must-haves for simplifying our overburdened schedules and for making sure that we can enjoy our responsibilities more than ever. If you’re an app developer yourself, you know even better just how vital it is that the end-user finds your tools enjoyable and fun, in addition to being purposeful and functional.
The app industry is rapidly changing, and as more competitors pop up, your goal should reflect your customers’ needs. That said, you need application performance monitoring software to elevate the user experience (UX) of your application since that alone is a combination of different factors that can define your success. Here’s how you can boost your app’s UX and continue attracting more customers as well as more amazing reviews on app stores in the years to come!
Aim for visual consistency
Your brand’s visual identity needs to match your tone of voice, but even more so, it needs to be consistently presented across all channels of communication. When it comes to app development, your UX greatly depends on your users’ ability to recognize your brand by seeing nothing more than your logo, for example, in an online app store.
Everything from the color palette you choose, all the way to the typography in your app, you should ensure brand consistency across the board. Visual consistency inspires brand recall and better brand awareness, all of which impacts the overall UX.
Test and ask for feedback
As if the development process itself isn’t rigorous and complex enough, your UX heavily depends on the never-ending phase also known as testing. Users will always report bugs, leave reviews on app stores, and send inquires via email to ask for help – all of which are vital sources of feedback to improve your app’s UX.
However, make sure that you conduct your own internal tests and that you don’t wait for customer feedback, but that you actively seek out their suggestions. Conduct regular tests and surveys and make sure that you can come up with actionable tips to boost UX based on all the data you can collect.
Adapt to your target audience
The beauty of apps is that they can be used by pretty much anyone who owns a good smartphone. That said, you still need to make sure that your app comes in formats and versions that reflect the expectations of a particular demographic. Take the Australian market as a perfect example of a fast-growing digital sphere with numerous brands competing for your customers’ attention.
To adjust to a local audience, many will partner with professionals in app development in Sydney to maximize their potential to appeal to this specific, local demographic. You can find experts in different regions to do the research, discover how you can adapt your app, and then launch a product that will show even greater promise to attract your global audience.
Keep it simple
As a developer, you might feel inclined to add as many features as you can come up with and cram them into a single app. If you’re a good designer, too, you know that this is far from optimal from a user’s perspective. It’s important that your app is a purpose-driven tool that, even if it has more than a single functionality, fulfills its purpose in a straightforward way.
Look at your competitors and their app design. Their marketing campaigns are chockfull of things that make their apps so incredible, and if they are successful, you should pick up a lesson or two. How many functionalities are optional? What are the best ways to position them in your app? How can you create content that is both useful and brand-specific? These and other issues will help you narrow down your options and focus on what your specialty truly is.
Build a strong support system
Even the finest of apps will have a performance issue from time to time. Then again, your users might not always be the most tech-savvy people, meaning that they will most certainly need help in making the most of your app to begin with. Knowing all this, you cannot create an app and leave your customers be – part of great UX is that you need to make sure your customers have clear app navigation and the option to reach out for help.
Now, a great app layout with intuitive CTAs and functions is not always enough. That’s why you’ll need at least a chatbot to provide the most fundamental assistance to your app users. Beyond that, you can make sure your developers or your support teams can provide help to your customers quickly and efficiently, thus elevating the overall experience.
Although building an app in this day and age is an exceptionally promising and profitable endeavor provided that you have an innovative angle to your app, it still comes with its challenges. Having a brilliant idea is, unfortunately, not enough. You need to tailor it to what your customers want and make sure to get the message across as you start building your app. Make sure that top-notch UX is part of your strategy, as this is the key component that will help you establish your presence in this oversaturated industry and appeal to the right demographic from day one.
