You have been producing quality content recently, which helped you attract a lot of visitors on your website. Great, now it is time to monetize your efforts by implementing ads across your pages. However, it is not easy to know where to start with this process – as there are many different options available.
That is why we decided to ask Alpha Efficiency what is the best way to get started with ads on your website. Here is what they told us:
Google AdSense
Google AdSense is the most popular platform for monetizing WordPress websites. Google created advertising programs which allow clients to pay for promotion on other people’s blogs. One of the main reasons AdSense is popular is because it automatically chooses pages where advertisements will be shown, by finding relevant content. This means that you will not have to worry about manually placing ads across your website, and once you set it up there will not be much need for further efforts – except enjoying your income. But how to get started with Google AdSense?
1. Ensure your website follows Google AdSense Requirements
First step you will have to take is ensuring that your website is in compliance with Google AdSense Requirements, which are following:
- Original content
- No illegal content
- No copyright violations
- No malware or adware on a website
As you can see, Google is not strict with requirements, and chances are high that your website already passes them.
2. Sign Up for Google AdSense
After ensuring that your website is compliant with policies, go to Google AdSense platform and click the “Get Started” button. The process is much shorter if you already own a Gmail account. Still, you will need to provide mobile phone and bank account information in order to start receiving payments.
After you fill in every required field, proceed to connecting your website with Google AdSens. You will have to type in a piece of code, provided by WordPress. It will usually take 2-4 weeks for Google to confirm your information, and then you will be ready to proceed to the next step.
3. Select advertisement types you want on your website
Now it is time to choose which type of advertisements you want to show on your website. Find the “Ads” option in the right side menu, and then click “By ad unit”. You will be able to choose between different ad formats, so make sure to understand which one suits your website best. Ensure you select the right size and style to get enhanced results. Click “create” and you are done with configuring.
4. Put Ad on page
Google AdSense will provide you with the HTML code of an ad. You have to paste the code on the page you want to show an advertisement. This step is much easier if you are using a quality content management system (CMS) such as WordPress. Before publishing the ad, check if it fits your page correctly.
5. Auto-Ads Code
If choosing the ad type is not something you want to invest time in, you can implement auto-ads code across your website. By doing it, you will put the ball in Google’s court – so they will analyze your website to find the best ad type for each page. This takes the control out of your hands, but also saves you a lot of time.
6. Optimize your website for search engines
Your website is ready to produce monthly income! However, earnings from Google AdSense can vary a lot, mostly depending on the website traffic. The more visitors you have, higher the chances that some of them will click on ads shown on your pages. That is why it is important to conduct thorough search engine optimization. It will help you position yourself higher on the results page and obtain more organic traffic.
WordAds
WordAds is WordPress advertising programs, which allows website owners to earn by placing ads on their pages. This platform allows you to feature ads from other networks too. However, you will not be able to use WordAds if you are using a free WordPress service, or if your website is marked as ‘Mature’.
With WordAds, the amount of advertisements you will be able to place on each page will depend on your website theme. Some themes only allow one ad per page. That is why choosing WordAds themes might be the best option if you plan to monetize your website.
WordPress plugins for ad management
Managing ads through WordAds is much more complicated than using Google AdSense. However, there are plugins you can install to make the ad management easy. Let’s check some of them right now.
1. AdRotate
AdRotate is one of the most popular ad management plugins, which allows you to easily place ads on your WordPress pages. By using custom widgets you will be able to find the perfect style, size and position for ads on your website. It is also possible to create ad groups by implementing shortcodes. AdRotate is a freemium plugin you can quickly install. Free version comes with enough features for successful ad management, however we recommend its premium version, as it will provide additional features – such as ad scheduling, AdBlock prevention, geo-targeting, and more.
2. AdSanity
AdSanity is a great WordPress plugin, which allows you to insert ads on your pages by using the visual editor. By using this plugin you can also schedule ads, form ad groups, use analytic tools, and more. This will give you more than enough options when it comes to ad management for your website.
Final thoughts
Even though it may sound complicated, implementing ads on your website is very easy. All you need is patience, and willingness to manage them occasionally. Luckily, there are many helpful plugins you can install in WordPress. However, if you are not producing high-quality content that keeps visitors engaged and makes them more likely to explore every single element on your website – do not expect to earn massive income through Google AdSense and WordPress.
