If you run a business, you probably have a website or maybe even a blog. Such a page is a valuable tool to make your company visible online and, as a result, encourage new customers to purchase the products or services. A keyword here is “visible” – any website, in order to be successful, needs to be accessible for all Internet users, especially those who search for goods and services in search engines. There are a few different tools that allow better positioning of a website, and the crucial ones, are SEO activities and, mostly in the case of blogs, linking.
SEO – a few words about optimization
SEO (Search Engine Optimization) is a tool that allows better positioning and optimization of a website. It contains a few other elements, and usually, marketers and copywriters are the ones who have the knowledge and experience in this area. That is why, as an owner of a company, you don’t really need to bother yourself with understanding all activities necessary for the optimal positioning of a website. It’s enough to know that you need to take care of it and find a person who knows how to do it.
SEO is important for marketing because it ensures that your website appears high in search results. This leads to an increase in traffic on the website, meaning that more people visit the page. They often turn into regular customers, and the bigger the traffic, the higher your site appears in search engines – it’s a closed circle.
In other words, all those SEO tools are vital to make your site trustworthy and popular among Internet users. How your page presents online depends greatly on its position in search engines. You might create a visually magnificent website, and still, no one will discover it if not for SEO.
Among SEO parts, there are such aspects as keywords and key phrases, analytics, responsive website, indexing and others. Those are only a few examples, so as you can see, it’s a complicated matter and not without its meaning. However, there are other elements that might prove to be crucial when it comes to positioning – linking. It’s a great way to improve your website’s visibility if you run a blog or post a great number of articles.
Linking – what is it, and why might you need it?
Every person that uses the Internet network knows what a link is. There is also nothing surprising about the fact that you can insert it into your text. The question remains – why do people do that, and does it have something to do with positioning and optimization?
Linking in a text, internal or external, is a useful tool in the online sphere. On one hand, it seems simple, you just put a link in the text. On the other hand, if you dive deep into the subject, you can see that the whole tool is not that simple, at all. One of the most often used techniques is internal linking, which connects one page with the other in the same domain. Why is it useful? Internal linking helps in navigating the website, helps to define the hierarchy and authority within the webpage. There are various rules of internal linking that should be kept in mind, but that is a different topic.
Internal linking is especially useful in content marketing. In order to direct users from one page to the other, you need to have a lot of different tabs and subpages. Your site should be well-constructed. Linking is a tool not only for blogs – wherever there is content, you can also have internal linking, like, e.g., on a site with online casinos. Such a page includes content that explains everything in detail and additionally contains internal linking to different tabs within the website so that the users that want to know everything before playing can easily navigate and find answers.
Linking is important, both internal and external, as it helps to organize, navigate and optimize your website, and all those factors influence the success of a webpage. Search engines, like Google, more often find websites that are linked and connected to other sites, so you should definitely give it a try.
