It used to be that mobile applications were infrequently used and when they were, they were not as effective as many businesses wanted them to be. Over the course of the past 10 years however, smartphone technology has really taken off and now the vast majority of people have at least one smartphone in their hand every waking hour of the day. Going on current statistics, there are close to 4 billion smartphone users all over the world and that number is growing all the time. This means that the demand for smartphone applications has increased tenfold and it isn’t just the large businesses that are enjoying the benefits and small businesses are jumping on the bandwagon as well.
Every business owner wants to make sure that they get the best return on their investment and so they can use these mobile applications to increase brand awareness, to expand their current customer base and many other things. The thing to remember however, is that with any piece of IT technology like an application, there needs to be the right kind of enterprise application security put into place so that both you and your customers are protected every step of the way.
The following are just some of the benefits of creating an application for your business and making sure that the right application security is in place.
- Better customer value – It is such a competitive marketplace and customer’s expectations are increasing every single week. In order to be able to handle these expectations, it is best that your business has its own mobile application that can address customer concerns and answer any questions that they might have. You can make everything that you offer including your products and services more easily available to your customers using applications and because many customers now use their smartphones to browse online, you’re making it a lot more convenient for them as well.
- Connect with customers more easily – Customers are incredibly impatient nowadays and the information that they are looking for needs to arrive almost immediately or they will go to another website and do the shopping there. This is why your business needs a mobile application because it leads to more customer satisfaction because they can easily access the information that they need in order to be able to make a sound purchasing choice.
- It creates customer loyalty – It costs a lot more to get a customer back than it is to keep them there in the first place and so your mobile application will allow you to create loyalty programs that keep your current customer base coming back for more. You can use the application to give rewards like immediate discounts, you can provide them with certain product recommendations based on their needs and their budget and you can encourage them to tell their friends about it as well.
It is so important to have a competitive age in today’s very busy marketplace and so having a business application created for your customers is one way to distance yourself from your closest competitor and to pull ahead of them.