What to Look for When Buying an Expired Domain?

What to Look for When Buying an Expired Domain

When you Buy Expired Domains, there are certain things you should be aware of to avoid any possible problems or pitfalls. There are some real gems out there, but some are not worth the investment. Here are some factors you should take into consideration before making your purchase:

What to Look for When Buying an Expired Domain

  1. Check for spammy backlinks

Spammy backlinks are links from low-quality websites that can hurt your website’s ranking. You can use a tool like Moz’s Link Explorer to check for these. You don’t want to buy an expired domain with many of these.

If you see a lot of backlinks that exact matches for your domain or only linking to the root page, these are probably not good backlinks.

  1. Check the domain’s history

You can use a service like the Wayback Machine to see what a domain looked like in the past. This can give you an idea of whether the site was ever used for spam or other unethical purposes.

If you see that the domain was once used for something shady, it’s probably not worth your time or money. You also want to check the domain’s niche to ensure it’s still relevant.

  1. Domain age is important also

Domain age is an essential factor in SEO, so you want to ensure the domain you’re buying is at least a few years old. You can check the age of a domain by using a tool like Whoisology.

The best domains are going to be at least a few years old. The older the domain, the better. However, you don’t want to buy a domain that’s too old because it might not be relevant anymore.

  1. Make sure the domain is indexed in Google
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To check if a domain is indexed in Google, just type “site:example.com” into Google. If the domain is indexed, you’ll see a list of pages from that domain. If it’s not indexed, you’ll see a message saying, “No results found for site:example.com.”

You want to ensure the domain is indexed because if it’s not, there’s a good chance Google has penalized it for some reason.

  1. Dive into the domain’s whois record

The whois record for a domain can tell you a lot about the domain and the owner. You can use a tool like Whoisology to check the whois record for a domain.

Checking the whois record can tell you when the domain was created when it expires, who the registrar is, and who the owner is. You can also see if there have been any changes to the domain recently.

  1. Avoid Chinese websites

If you look at the Wayback Machine and see that the domain was once a Chinese website, it’s probably best to avoid it.

There’s a good chance the domain was used for spam or other unethical purposes. Chinese websites are also known for cybersquatting, which is when they register domains similar to popular brands.

A little effort will pay off big time when you find the right domain

Finding the right expired domain can take time and effort, but it’s worth it. These tips will help you avoid problems and find a perfect domain for your website.

Always remember to do your homework before buying an expired domain. It’s the best way to avoid any problems down the road.

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After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, LinkedIn now.

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