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Video advertising is a technique that should be considered by any business owner. This marketing method is useful for increasing brand awareness or raising sales, but clients often enjoy it. The production of a successful video ad for your small business is compelling.
Most customers would rather watch an interesting video about your business, depending on your audience, than scroll through a monotonous page of text. Video advertising is one of the best things you could do for your marketing strategies right now.
Insightful video advertising is a great tool to transform idle attention into sales and develop your web brand if you are selling to your customers on your website, Instagram, Facebook, YouTube, LinkedIn, email newsletters.
So how do you make a successful video ad? For your small company, here are five tips to help you build a successful online video ad.
Make the Most of Your Curb Appeal
The first several seconds of your video is your prime real estate. You need to get your customer’s attention immediately, so they watch your entire advertisement. Begin your video ad with a message that will ignite your target customer’s interest or needs.
Draw your audience in by answering a common topic, asking a specific question, and you can use it as a platform to share something unique about your brand that makes it stand above the rest.
You will often find that video advertisements can be silent, so it is also vital to include beautiful or engaging visuals that inspire viewers to interest in your video and your product.
Showcase the Awesomeness of your Brand
Why does your brand interest and grasp potential customers or clients? In your video ad, you can address this and highlight what makes your brand stand out. Working with a company that provides video campaign management services can allow you to amplify your brand and reach new benchmark view rates. Creating a positive image around your brand is important for success, and creating content that is relevant, responsive, and inclusive is key.
Showing potential clients why your current customers love what you do is also a great strategy, and incorporating this in your video advertisement can be a step towards a positive brand image. Having a tailored campaign can ensure your content is going to be inviting, and perform well. You may also provide testimonials and positive reviews from customers. The more you emphasize your company’s advantages, the more successful your video ad will be.
Your Video Advertisement Timing
No one wants to watch a three-part documentary for your product. A lot of online video advertisements are 30 seconds or less. Keep your videos short and sweet so your customer can watch, be engaged, and be entertained without getting bored or having to search for the point. Because this can be a tricky aspect to get right owing to the constantly changing viewing habits and trends, working with a group could be highly beneficial, as they’ll be able to optimise your content to ensure it appeals to the widest possible consumer base.
That being said, longer videos can also be useful if you are creating videos for brand awareness. For instance, a longer video would be better if you’re sharing stories about your company that features a client or introduces the president or CEO. It is excellent for adding to landing pages and interspersed throughout the content on your website.
Tell Viewers They Should Buy Your Products
Viewers should be subversively told by your video why they need your service, product, or brand over other companies. What makes your goods or services the perfect option for the customer?
Illustrate this through product description or give viewers a reason to go with your business because they are entertained by your ad and simply remember your band. Both methods can help drive traffic to your sales page.
Use a Call to Action
Any advertisement’s purpose is to inspire customers to take action. You can either film the CTA, which means a call to action, or incorporate it into your video through texts and added graphic design.
Create a Video that Solves a Customer Problem
What problem can your organization solve for your customer base? A successful video ad can illustrate an issue and show viewers how the product or brand can fix this issue for them.
In conclusion, when you create an online video ad for your company, look back at these tips to ensure your success.
Keep it short, sweet, to the point, and entertaining above anything else.
You’ll find video advertising to be a useful and successful technique for engaging with your audience, no matter if your purpose is to boost your revenue or brand awareness.
