That your business must have a good Digital Marketing plan is no secret. But it is not something that can be done lightly, because what is at stake is your online reputation, key to the survival of any business in these times. The secret of success lies in effort and a job well done. Therefore, we want to share with you this list with 7 essential services to improve your Digital Marketing plan and for any company to succeed on the internet marketing.
Web design and development
We all know that anyone can create a website thanks to the resources offered by the internet. But is this a good option for your company? Absolutely not. A corporate website is the letter of exhibition of your business on the Internet and therefore must have a professional web design modified to your commercial image. In addition, we must not forget that more and more users are accessing the network through their mobile devices, so it is essential to have a responsive website that suits all screen formats. The saying goes, cheap is expensive and only experts, using the right tools, can guarantee results that make your investment profitable.
Your graphic design should further recognize your business, separating your brand from your competitors. It’s the height of your marketing message, design, usability, and customer service. So, building a website should include a carefully thought out graphic design. Your website design is your promotional medium, and most businesses try to build a website using clickfunnels or an alternative to gain more leads and build more sales.
“Content is king.” This phrase we have even in the soup in the world of online marketing, but that does not stop being a great truth. Blogs, newsletters, info graphics, corporate videos, eBooks … consumers like quality, useful and up-to-date content and that is what your company should offer them. A blog is essential in any Digital Marketing plan, because it is the portal through which we can share valuable information for our target audience, thus increasing traffic to our website and improving our positioning.
If you want your business to be successful, you need a powerful corporate identity with personality that transmits a solid and coherent message. This is where graphic design comes into play. The way to get your customers to perceive what your company wants to convey is through colors, typographies and logo design. In addition, developing a custom design online app for personalized wine labels should be easy and intuitive to use.
Your retail business logo appears on your store’s front door, banner, business card, signages, and documents, like store receipts. Your retail business should always make a good impression, no matter what. That’s why you should only entrust your business logo and other graphic design needs to an innovative graphic design team. You might find cheap designs, but these may look unprofessional and tend to deter potential customers.
Here are some tips to make your graphic design stand out but still look professional and well-thought-out:
- Know Your Audience: By knowing your audience, you’ll have a better understanding of the elements you need to incorporate in your business logo. That way, you can make it more meaningful.
- Be Unique: You might find other brand logos very effective, but make sure to be original. You can draw inspiration from the best logos in the market, but avoid copying or even re-designing them to prevent plagiarism.
- Consider Negative Space: It must be subtle to make your logo creative and unique.
- Make It Simple: Don’t make your logo complicated because it should stick in your customers’ minds as they walk past your store front; it should be easy to remember.
- Work On Colors: The color combination of your brand logo can make or break your business. Make sure that all colors complement each other. Understand the color meanings and draw inspiration from what your company already uses for uniformity.
Organic positioning (SEO)
Do you want to appear in the first results of Google but do not know how to do it? What you need is a good SEO strategy (Search Engine Optimization) within your Digital Marketing plan. The SEO includes all the modifications to be made in a web page (SEO on page) or outside it (SEO off page) so that it can appear in a prominent place in the search engines. There are many techniques that form it and Google constantly changes the rules of the game, which makes SEO a complex tool that only experts handle properly. If it’s not your area of expertise, consider looking for professional search engine optimization services to help you get the job done.
The PPC (Pay per Click) is paid advertising in the search engines. Each search engine has its own advertising tool. In Spain, 97% of searches are done through Google and that is why the tool we are interested in is Google Adwords. Although the tool itself is not complicated to use, the truth is that managing and, above all, optimizing campaigns is not an easy task and can raise many questions. When investing our company’s money, it is best to make a safe bet and put ourselves in the hands of professionals.
If your clients are in social networks, your company must also be in them. It’s that simple Social networks allow you to interact and know what your audience demands and are very useful to communicate your products, strengthen your brand and reach more easily those users who can become customers. A good agency will take care of the whole process to integrate social networks in your company. From the design of profiles and the planning of the social media strategy, to the management of them, all with the aim of converting followers into customers. What are you waiting for?
The digital training is an investment with high returns for SMEs. The reality is that new technologies and online marketing are constantly evolving at breakneck speed, so investing in digital training means investing in the future of your company. At websa100 we are convinced of this and that is why we dedicate a large part of our time and effort to create educational content that adds value and is of interest to our community.