If you’ve noticed a drop-off in web traffic from the time you launched your site and the present, you may need the help of a qualified SEO agency.
Many brands that aren’t actively marketing their products online don’t realise how important it is to perform regular maintenance to maintain your website’s ranking. Even if most of your brand’s business comes from face-to-face interactions with your customers, your website is essential for spreading knowledge about your brand and building brand recognition.
An SEO consulting company provides you with different options that can maximize your site traffic by making use of several different marketing tools. Driving more traffic to your website is critical in maintaining your ranking. It’s also somewhat of a ‘yin and yang’ phenomenon. The higher your site is ranked, the more traffic you’ll attract. And the more traffic you enjoy, the higher your site will be ranked.
First Step in Partnering with an SEO Agency
An agency can help drive traffic to your site in a number of ways. But the first step is to make sure your site is optimised to support the activities they have planned.
The agency performs an SEO audit of your site get an idea of how it’s designed and programmed. This audit provides vital information in case the agency has to make any necessary changes. They’ll recommend some changes if need be to accomplish your goals for your site.
You may decide you want to start selling online direct to your clients. This entails the addition of an ecommerce platform, which your website may not be designed to support. By performing the audit on your site, the SEO agency knows what to expect in optimisation to make your website perform well in all your upcoming marketing activities.
Harnessing Social Media
Another way to drive traffic to your website is through the use of social media advertising platforms. Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest and LINE are all offering advertising platforms on their sites. SEO companies have become experts in making use of the capabilities of these platforms. They can use the ads they place on your brand’s behalf to drive traffic to your site through the use of direct links in the content of the ads.
Social media also offers the added benefits of being able to target specific audiences by gender, age group, buying habits, region, or several other criteria. This means that the traffic you’ll receive will be high-value traffic that is more likely to convert into direct enquiries and sales.
Providing these services on an ongoing basis, an SEO agency ensures that your website performs everything that is asked of it, it continues to be highly ranked by Google, and it is visible to your target audience through active marketing campaigns.
Partnering with such an agency is vital in preserving your brand’s reputation and image through the preservation of your ranking.