Social media has changed drastically over the years. While Twitter and Facebook still dominate, a new generation is emerging. Social media platforms like TikTok are generating millions of views every day. In a recent survey, marketers said that TikTok is the most powerful business platform. Many Gen Zers have used TikTok to make political statements and promote social causes.
TikTok
TikTok is a short-form video platform that has captured the attention of millions of people across the globe. Its popularity is not only limited to kids but also adults. The growth of TikTok demonstrates that the current social media platforms are constantly evolving in order to catch the zeitgeist of a culture and offer new ways to connect and communicate.
In the United States, TikTok users account for approximately 1 in 10 people. Users in China and Russia make up the other two-thirds of TikTok’s global user base. Although China dominates the world market, TikTok is also gaining popularity in the United States. In four-quarters of 2018, US users spent $110 million on TikTok, accounting for 13% of the total revenue.
With 500 million daily active users, Instagram is the third most popular social media platform for businesses. Its CEO, Mark Zuckerberg, bought it for $1 billion just 18 months after it launched. That early seed funding helped Systrom pivot the app from a niche audience to a mass one. He was able to use the platform’s industry-defining image manipulation tech to attract a broader audience. By June 2016, the app had more than 500 million users. Trying to find someone on Instagram is as easy as typing their name in the search bar.
In addition to being an excellent platform for the millennial consumer demographic, Instagram has also gained significant traction in other fields. More than a third of users on the platform are between the ages of 18 and 30. It is the second most popular social network after Facebook, and it has maintained its popularity despite its relatively small size.
Social media is becoming more ubiquitous, and in 2022, Facebook will have more than two billion users. The social media giant has also become one of the most popular apps on mobile devices, with 27 percent of Android users using the Facebook app daily. Meanwhile, YouTube will be the number two social media platform as of 2022, with 2.48 billion active users, equal to 84 percent of Facebook’s users.
In the United States, Facebook is used by 81% of all adults. The largest Facebook audience is found in India, with 400 million users, followed by the U.S. and Indonesia, with 140 million each. About one-third of Facebook users are women, with the remaining 25 percent male. Facebook receives 11.2 billion visits each month and 1.5 billion unique visitors per day. It also ranks as the third most visited website in the world, with an average visit time of 21 minutes. In addition, Facebook is used by seventy-five percent of high-income earners. In addition, 1.93 billion people log into Facebook each day, and it is the third most downloaded application.
LinkedIn is a popular social network that has over 800 million active users. This is a significantly smaller number than Facebook, which has more than two billion users. Unlike Facebook, however, LinkedIn is designed primarily for business use. As such, LinkedIn users are not likely to use the platform to look for friends, post wedding pictures, or play games. In addition, LinkedIn users are highly likely to be professionals. This means that the demographics of LinkedIn users are similar to those of Facebook, but the site is more focused on business.
Many businesses and professional individuals are using LinkedIn to connect with others in the industry, find new job opportunities, and keep up with global news. With this self-selected user base, LinkedIn has a competitive edge over Facebook and other social media platforms. The site has an active user base of professionals and business professionals, with very few users over the age of 55. Moreover, 80% of LinkedIn engagement occurs on mobile devices.
Pinterest is one of the most popular social media platforms worldwide, with 454 million monthly active users. The platform has a large international audience, which is primarily comprised of women. However, the company says that it will grow its audience to 50% among male users by 2020.
In terms of gender, Pinterest is predominantly used by females, although men have also started to join the platform in recent years. Currently, the majority of Pinterest users are white, with 43% of employees in leadership roles. The company also reports that people of color comprise only 4% of its workforce, and indigenous people make up 1%. Although women have traditionally dominated Pinterest, it is not surprising that men have overtaken women.
BeReal
BeReal is a photo-sharing app that allows users to post unfiltered pictures of themselves and friends. Users will get daily notifications and have two minutes to post a photo. This app is unlike other social media platforms. The photos posted on BeReal are candid and represent daily life.
BeReal has exploded in popularity. It has been downloaded 28 million times and has more than twenty million monthly active users. This growth is mainly the result of word-of-mouth advertising among Gen Z users. The founders have spent a large amount of money on billboards and cash rewards to get users to spread the word about the app.
Conclusion
There are many social media platforms available today. Each platform has its own unique features and caters to a different audience. As the decade goes on, it will be interesting to see how social media evolves and which platforms become the most popular.
