There are several email marketing companies in the UK, but Pearl lemon is a guaranteed shot to email marketing success, read along to know more about email marketing tips.
As part of Internet marketing efforts, how can you build an audience to send emails to? There are several ways to engage your customers, and all involve treating them well, while taking into account marketing best practice.
You should not buy email lists. Pearl Lemon, for example, has a policy that prohibits sending to lists purchased from third parties. Instead, use lead magnets to entice people to opt in to receive messages from you. When a customer signs up for your email list through a custom signup form, you could provide a discount on their first order.
It’s also a good idea to offer free shipping to new subscribers if they join your mailing list-or to give them the opportunity to win a prize if they subscribe. These are some other tips you can use to grow your email list.
Be aware of the laws governing e-mail in your country and abroad. If you send automated email messages, be sure to follow all applicable laws and regulations, for example, the CAN-SPAM Act in the USA, CASL in Canada, or the General Data Protection Regulation (GDPR) when it comes to handling personal data for European countries.
Your location and the location of your subscribers will determine the regulations that apply to you, and you are responsible for finding out which laws apply to you. Read on for more information about how to get around spam filters.
Take advantage of email to communicate with your clients. Aside from being an effective marketing tool, email has other uses for your business. Consider taking at least one break from your usual marketing content to send out surveys, to show appreciation to customers after they purchase from you, to follow up on abandoned carts, or to just say hello.
Not only will your audience be able to provide you with important feedback, but they will also gain a better understanding of who the person behind the business is.
Send emails only when necessary. Don’t abuse the trust that you’ve been given with someone’s email address. By sending too many emails, you will lose your audience’s interest or cause them to unsubscribe. Make sure you’re contacting them with relevant information they care about, and you’ll keep their loyalty.
Email marketing’s advantages
Business emails have become so popular in part because recipients must act on them; email sits in the inbox until it is read, deleted, or archived. Despite its effectiveness, email is also one of the most affordable tools.
An email campaign has an average return on investment (ROI) of $38 according to a 2015 study conducted by the U.K.-based Direct Marketing Association (DMA). Our email marketing statistics by industry can give you more information on the power of email marketing.
Building relationships with your audience is one of the benefits of email marketing – the other is that it drives traffic to your blog, social media, or wherever else you want people to go. By segmenting your emails and targeting users by demographics, you can ensure that they only receive messages they want to see.
With email marketing software that can be configured to be easily sent out, you can also perform A/B tests of subject lines and call to actions to determine which message performs the best.