In as much as SEO for e-commerce may be a little different, it does not change the fact that you must rank #1 on the serpbook. Missing out on clicks means that you are missing out on sales as well. Research done by Optify in 2011 found that sites that were ranked number one received a higher click-through-rate than the ones that came second and third.
SEO for e-commerce sites operate under a bit different circumstances: it has a distinct set of practices. However, the basics still hold. That is, generation of quality inbound links, keep up an ongoing social media campaign and production of great content.
To get positive SEO results for your e-commerce site, you will be required to implement some strategies. The following are among the most crucial SEO strategies you will need to adopt for an excellent return on investment (ROI).
- Avoid duplication of content
Remember that unique will always win. No one wants to read the same description every other day. Also, do not be tempted to use the manufacturer’s descriptions instead of using your own. Using content that you had already used before is also not being unique.
Duplication will do you more harm than good. It could have some severe consequences on your website. Yes, creating unique content every day may prove to be a challenging task, but the results will be worth your while.
- Use alluring Meta descriptions
Note that a Meta description is the first thing a visitor will see before proceeding further to your website. Design it in such a way that it immediately catches a customer’s attention. There are a few guidelines for coming up with the perfect Meta description. For instance, it is not supposed to be too wordy. A description exceeding 160 words could end up being cut off. What happens next? Your visitor will be barred from getting all the information that should be included.
Also, ensure that there is a keyword in the description. There are no limitations to creating a catchy Meta description. You can throw in a call to action (CTA), everyone loves to be given a chance to win a prize. Always keep in mind that your ultimate goal is to catch a user’s attention immediately.
- Improve your search function performance
Do not entirely depend on Google as the only search engine. You not to also focus on your website internal search functionality. What does this mean? If you want to keep visitors coming to your site, you need to optimize your search functions to give the users an excellent experience and satisfy their needs.
You should design it in such a way that it can handle misspellings, offer predictions and sort every single page on your site. Also, your product categories and titles should be searchable. Good user experience is mandatory.
- Vouch for user reviews
How many times have you shopped online then just after the delivery has been made, you are enticed to do a review? Almost every time. E-commerce sites have discovered that reviews could do your SEO and site some good.
How so? First of all, there is so much that you will learn from the customers. The reviews will tell you whether the customers are enjoying your offering or not. Such information will give you a guide in refining your content, product, and services. More so, reviews are a way of letting potential customers know about the quality of your product through clients who have had an experience with it already.
In as much as most customers get sluggish about participating in reviews, you can still get them to rate your products. All you need to do is optimize review usability, give test incentives and placing offers on product pages to mention a few.
- Integrate social sharing
To make SEO work effectively for your E-commerce site, you should consider integrating a social sharing button in your on-page elements. What will social sharing do for your website? It will increase your revenue and return on investment.
Social sharing buttons will help your customers display their purchases on social media platforms like Twitter, Instagram, and Facebook and so on. What you might not have known is that these buttons will give your online store a free promotion. It is also convenient for users who want to post the products they have bought on social media, as they will be spared from the hassle of copying and pasting to a different website.
Social sharing will help pass information about your product to your customers’ friends and followers. In addition to that, Google views social gestures as a degree of authority, which is particularly useful for SEO.
- Link pages
A value-adding linkage can be very beneficial to your SEO. Before Google can rank your content, it needs your links. Proper internal linking will help Google understand the relevance, value and the relationship of your pages.
How amazing could making as few clicks as possible to get to particular pages in a website be? Amazing! If your links are adding value to the user experience, your site will have better chances of ranking on Google.
- Optimize visual content
Statistics show that visual content increases brand awareness, engagement and message association and enhances the general architecture of your website. Memes, Infographics, photos and videos to mention a few are forms of visual content that have an impact on the way people absorb information.
You need to use high quality and relevant images: the images will have a higher chance of cropping up in an image-relevant search.
