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If you run an online casino then you will know how important it is to boost customer retention. If you don’t take the time to keep your existing customers happy then you will be running your business into the ground and creating way more problems for yourself in the future.
If you want to do something about this then customer retention is key. Using Trustly is a great way for you to solidify your presence while also making sure that your customers come back to you time and time again.
Where Does the Problem Lie?
Online gambling and even betting companies often lose revenue because of inactive players. They also abandon their deposits as well.
Bookmakers tend to struggle with things like this and they find it difficult to find effective solutions that help them to maintain a regular flow of payments too. Companies often spend over 1000 euros to try and attract one registration and only two out of five people go on to make a deposit.
70% of these customers abandon the site anyway. Companies attempt to improve their customer retention by only using bonus offers but this is a mistake. Emails often go unopened and on top of this, the ROI isn’t even visible. Adding the regulations of the country on top of this can cause even more issues.
Improving Customer Retention for Your Casino
One thing that casinos are doing is adopting new methods to ensure that they stay appealing to existing customers. A lot of new Trustly casinos are changing the game right now. With Trustly,
you have the option of being able to support every European currency and you can also increase customer loyalty with either full or partial refunds.
You can also accept account-to-account payments as well as withdrawals. This helps to eliminate the risk that comes with fraud and chargebacks. Things like this are ideal if you want to improve customer retention as it gives you the chance to show you are trustworthy and that you care about the experience.
Engagement Campaigns
A lot of casinos face issues regarding customer retention. Only regular betters appeared to return to the scene and those who were less engaged simply became inactive. Trying to fight the consequences of this crisis, companies tried to adopt different marketing campaigns. The most successful was the text campaign, as this gave companies the chance to reach out to customers while having a high open rate for their messages.
A lot of this can be automated, meaning you don’t have to worry about answering phone calls or even processing customer responses. The SMS can be sent with a trackable URL as well and when this was done, results often exceeded expectations. It’s possible for you to reach 90% of your target audience with a conversion rate of 20% if you simply make these kinds of changes.
Securing your Business
With all of the tech advances that are currently taking place, and with the advancements in the gambling industry, it’s safe to say that companies have to start being more innovative with their process. Good old emails don’t have a chance when you compare the results that can be generated with automated campaigns.
This is especially the case when you combine it with text integration. It is an inefficient way of working.
The Way Forward
The way forward would be to make sure that you are offering as many bonuses and offers as possible. Most casinos focus on giving offers to new customers only but in reality, you need to make sure that you are looking after your existing ones too. If you don’t then you may find that the loyal customers you once had, sign up with another site as it’s more beneficial for them to do so.
Conclusion
At the end of the day, it’s easier than ever for you to retain the customers you have with your gambling site if you simply adopt secure payment methods as well as offering a guarantee to your customers.
If you can do this, while embracing offers for existing customers rather than just new ones then you will see a huge improvement with how happy people are.
You may also find that they end up coming back to you time and time again which is a major bonus. It means you can spend less on marketing and it also means you can keep on pushing your bottom line, which is essential when you work in a highly-competitive industry.
