How to Start a Successful Digital Marketing Agency?

Today, the digital marketing industry is growing and evolving at a steady pace. More importantly, it’s quite a lucrative industry to operate in, as well. The main reason is that every company, no matter how large or small it may be, needs digital marketing to not just stand out in a crowded market but also to reach success eventually.

Deciding to start a digital marketing agency is a good move with the promise of a lucrative career. Many entrepreneurs who are skilled in one or more fields of digital marketing decide to start their own venture. However, the digital marketing industry is quite saturated and the competition is fierce.

If you want to ensure that your marketing agency will succeed in such an environment, you’ll have to work hard and step up your game quite a bit. Simply put, you’ll have to find a way to stand out in a crowd of other agencies if you wish to reach success. With that in mind, here are a few tips on how to start a successful digital marketing agency.

Pick a niche for your agency

Digital marketing is a vast term that encompasses numerous different approaches. If you wish to succeed as a digital marketing agency owner, it’s better to focus on a specific niche more suited for the needs of your audience.

That way, you won’t have to compete against many other agencies that may be better-developed or even better-funded than yours is and you’ll also be able to position yourself on the market in a way that will open more doors and possibilities for you to grow. As an example, here are a few niches you can choose for your agency.

  • SEO (Search Engine Optimization).
  • PPC (Pay Per Click) advertising.
  • Social media marketing.
  • Email marketing.
  • Content marketing.

Your agency can specialize in more than one marketing strategy. Of course, that means you’ll face more competition. However, if you are certain that you can manage it, then, by all means, go ahead.

Choose a business structure for your agency

Before you proceed any further, you’ll have to focus on one of the most important factors of starting an agency and that’s the legal aspect. For your agency to operate successfully or legally, for that matter, you must first register a name and choose a proper business structure for your agency. A business structure will help determine the amount of paperwork you’re required to file, such as licenses, permits, insurances, taxes and so on.

As an example, if you’re just starting out and you plan on doing things on your own for a while, you might consider sole proprietorship as your business structure. This is ideal for solopreneurs and it’s the cheapest structure to set up. However, one major drawback for this structure is that you alone carry the weight of liability.

You can also consider a corporation as a business structure if you plan on growing your agency to such lengths in the future. This structure carries the least amount of liability for the owner but it’s the most expensive structure to set up. Therefore, a silver lining would be an LLC (Limited Liability Company) that can protect you from liability but won’t take too much out of your budget.

Promote your agency

As you may already know, one of the most important factors in business success is digital marketing. Even though you specialize in providing such services to others, it doesn’t mean you don’t need marketing yourself. The fact of the matter is that you need to promote your agency the same way your clients need you to promote them. That’s why you must leverage marketing, in order to effectively reach out to potential clients and encourage them to procure your services.

You’ll have to leverage everything at your disposal ranging from email to social media, in order to promote your agency the right way. As an example, if your agency specializes in SEO, you’ll need a combination of social media marketing, content and other strategies to generate SEO leads. Getting clients interested in your services means that you have to show them that you’re indeed a professional at what you do.

Hire the right people

As mentioned before, the digital marketing industry is a competitive and saturated landscape. Moreover, digital marketing can be too much to handle for one person alone, especially if you’re developing multiple campaigns for different clients.

If you want your agency to succeed, you’ll have to hire smart and hire the right people who will help you out. However, since you’re just starting out as a digital marketing agency, you’ll have to consider how to hire as well. If you have good initial capital and budget for business development, you can hire the right in-house team full-time. You can also consider remote work if you still don’t have an office set up.

Moreover, if you lack the resources to hire full-time employees, you can also consider hiring them part-time or outsourcing some activities to freelancers. The fact of the matter is that you mustn’t rush your hiring process and you must consider your needs when hiring. The more effective your team is, the more successful your agency will be and there’s no point in denying that.


Starting a digital marketing agency, just like any other business, can be a daunting and challenging task. The market is very competitive and overcrowded, which can discourage even the bravest of entrepreneurs from even trying to make their way to the top. However, just because something is difficult, it doesn’t mean that it’s impossible. Therefore, if you plan things the right way, hire the right people and utilize your skills for your agency, as much as you would for your clients, you’ll be able to launch a successful marketing agency in no time.