Landing pages provide important information about your products and services to site visitors. Moreover, they have the tendency to attract new customers and persuade them to purchase your products or send you a message inquiring about your services. A landing page is basically a marketing tool that can increase conversions if designed well enough. There are a number of online website design companies that can help you create an effective landing page, including Tucson web design. Here are some tips for designing an E-commerce landing page that is definitely going to boost the conversion rate of your website.
- Catchy Headlines
A simple, clear and catchy headline can do wonders. Your headline must inspire curiosity among your audience and urge them to keep scrolling.
- High-Quality Images
A stunning and high-quality product image is a must have feature that will improve your product conversion rate. Having the best layout of a high converting landing page can work wonders for your site.
- Stick to One Topic
Your landing page must focus on a single topic, offer, product or service. Promoting all your products and services on a single landing page is confusing for the customer and could result in no purchase or conversion at all.
- Clear Call to Action (CTA)
A clear call to action tells your site visitors what they should do after clicking on your landing page. Common CTA’s include words like buy, shop, order and get straight to the point.
- Avoid Spelling Errors
A minor spelling error or grammatical error often results in users losing faith in your services. Therefore, make sure your landing page contains no spelling mistakes or grammatical errors. These mistakes never go over well with customers and can harm your e-commerce strategy.
- Keep It Simple
Your landing page should eliminate distractions and increase conversions. To accomplish this, you should remove any unnecessary links and graphics that add nothing to the product or service you are trying to sell.
- Include a Live Chat Option
A landing page cannot address all the questions a customer could potentially have. You should have a live chat option or another contact option available for visitors so they can get in touch with representatives easily and quickly.
- Make It Mobile Friendly
Your landing page design should look equally attractive and persuasive on a smaller screen or smart phone. Most people search for businesses on their phones, so your landing page must be fully optimized for mobile sites.
- Display Discount Offers
A landing page is a great place to display any ongoing discount offers and deals your company currently offers. Leave some white space while designing your landing page to display these exciting discount offers. This will surely boost your conversion rates.
- Add Customer Reviews
Customer reviews help gain the trust of the visitor and will improve your conversion rate. Add a few customer reviews to your landing page to let your customers know you are an expert in your field.
- Add Contrasting Buttons
Make your CTA buttons more prominent, bold and attractive by using contrasting colors. This will make your CTA’s stand out from the rest of the page.
Landing pages play an important role in increasing your website conversions. The tips mentioned above will help your landing page have a large impact and inspire users to buy your products or services.
Featured Image Credits –Imagesource.io
