6 Big Business Technology Tools That are Perfect for SMBs

Hani Zeini on the Significance of Technology in the Workplace

Small and medium businesses (SMBs) have a great potential for growth and success. They need the right set of technology tools to act as a catalyst to their growth pace. SMBs are the backbone of a developing economy’s GDP. The small and medium businesses already have so much on the to-do list to accomplish.

As a reason, they can barely make some space in their schedule to have an overview of their business. Tracking the latest tech trends in the industry is a difficult task for business leaders. In this blog, we will cover the six big business technology tools that are perfect for small and medium-sized businesses.

ETL Software:

Extract, transform and load (ETL) tool is a data warehouse process that allows evaluating the data in batches. These tools help the business leaders to make strategic decisions data-driven decisions that ensure business growth. These data-driven decisions help to increase the productivity, revenue, and ROI of the business.

ETL tools assist business owners to transfer a large volume of data in bits and pieces. Many free ETL tools help SMBs to get the work done and increase their revenue.

Accounting software:

Accounting is an essential aspect which you need to manage wisely to make the most of your resources. The finances will help the business to grow into a large business from small and medium-sized ones. The accounting software will track your income, expenditure, and taxes for future references. This software helps to simplify and automate the accounts payable and accounts receivable for your business. The best accounting software will help to create and share the invoices for ensuring timely payments. This technology will help to spot and prevent cash leakages to keep your profits safe.

Social media tools:

Social media is changing every paradigm of human and business life. Social media is a robust tool for all businesses to increase their visibility and make more revenue. Depending on your product or service type you can choose your preferred platform that has the relevant target audience. For instance, a B2B business can use LinkedIn for their promotions and gain more visibility. Similarly, a B2C business can use Instagram, Facebook, and other tools to increase their visibility to make more revenue. SMBs can keep social media strategies at the core of their campaigns to yield more results.

Voice over internet protocol (VoIP) services:

Voice over internet protocol (VoIP) is a revolutionary tool that helps businesses to make voice calls through the internet. A few business leaders might think that this technology is for giant corporations and not for the small ones. They are wrong, VoIP services have a wide range of opportunities for SMBs as well. Many business owners that implemented VoIP services in their processes have a substantial reduction in their phone bills. Additionally, it is an effective tool to make a call overseas at any moment at a cheaper rate. Other than calling, VoIP has multiple benefits like video conferences, voicemails, and faxes.

Customer relationship management software:

Customers are an integral part of every business, which they need to manage efficiently to get more business and revenue. It will be challenging for your team to track the customer preferences, history, and interactions manually. The customer relationship management (CRM) software will help to gather, store and process customer data for any business. This software will help to unite your presales, sales, and aftersales on a single platform for a seamless process. The best CRM software is a robust tool to strengthen your sales pillar and create a positive customer base. This technology will record every interaction with the customer to have an overview of the customer account.

Cloud servers:

Cloud computing has a tremendous impact on every aspect of human and business life today. Cloud servers help business owners to be more flexible by accessing the required information from anywhere at any time. Cloud computing helps business owners to complete their tasks on the go. It is a perfect tool for the organizations that have their workforce spread throughout the entire globe. For such companies, cloud servers help to access real-time information for a particular project or a task. Additionally, these servers are integrated with the best cybersecurity to keep your data safe and secure.


Industry 4.0 has forced all businesses to embrace the digital revolution. The recent pandemic that surged the world has put SMBs in a dire situation. As a result, a technology implementation is no longer an option but a necessity. Technology Counter helps small and medium-sized businesses to make the right technology decisions for their business; based on their needs and budget.

Hi, I'm Raj Hirvate and I am a Tech Blogger from India. I like to post about technology and product reviews to the readers of my blog. Apart from blogging i'm a big Anime fan I Love Watching Naruto, One piece and Death Note.