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Many businesses make a majority of their sales online. While we’re fortunate enough to have survived the COVID-19 pandemic and we can continue to shop for certain products in person, there is still a sense of convenience and ease that comes with shopping online. According to Statista.com, “forecasts indicate that by 2027, the online segment will make up close to a quarter of total global retail sales.” The thought that, soon enough, a quarter of sales will be made through internet searches and website purchases is a reasonably impressive one. This additionally makes business owners wonder, “Should I invest more into my website to make it more appealing to customers?”
The answer to this question is dependent on your beliefs, but we’d say that it’s a great idea to at least look into a 3D configurator if the products on your website come in a variety of colors, patterns, styles, sizes, and more. A 3D configurator brings along great benefits, and a company such as Jola can assist you with adding this key element to your website. Here are 7 reasons why 3D configurators are essential in today’s digital age for business owners:
1. They improve customer engagement
Your customers will be bound to stay on your website longer to see the various forms each product can take, making it more engaging and exciting for them.
2. Sales will increase
In turn, your sales will increase because your online visitors will be able to see what is the second closest thing to the real deal: their chosen product in the form they like it to be best.
3. So goodbye to returns
The fact that your customers will have the ability to customize their selections with ease will mean that they will feel more confident in their purchases. Luckily, this means you will have fewer returns to process. Returns can sometimes damage your sales due to the nature of shipping, which sometimes involves wear and tear on your merchandise. Thankfully, with increased rates of confidence in their purchase – or multiple purchases – there will be lower rates of returns, all thanks to the help of a 3D configurator.
4. No more buyer’s remorse
One thing customers absolutely cannot stand is the feeling of buyer’s remorse. Even business owners or billionaires don’t like the feeling of buyer’s remorse. By increasing a customer’s sense of security with a 3D configurator to make their purchase feel more lifelike and appealing to their needs, you’ll eliminate the feeling of buyer’s remorse, ultimately making your customers happier in the long run.
5. You’ll have more customer referrals
Because of that lack of buyer’s remorse and feeling of confidence in their purchase, your customers will recommend your website to their friends, family members, and loved ones, which will help you gain more website referrals, webpage views, and, most importantly, more sales!
If you haven’t invested in a 3D configurator for your eCommerce website yet, now is a great time to do so. It’ll help you tremendously in making sales and will keep your customers over the moon.
