Buying a domain name for your new trade is full of excitement. Your requirement is not only to get the right name but a lot more than that. Let us now understand some basic things. You will not find the similar kinds of domain registrars every time. In order to make money they can sell your information and hide fees also. It can affect your trade. Now I am going to tell you about 8 things you should consider before buying a domain name.
- Check the domain names of competitors – You may have several competitors in the industry. Just check their domain names. Look at the domain extension as well as the keywords that they use. Suppose they sell the bicycle then they will use cycle, bicycle, bike or some other web addresses that are relevant to this. You can use the ‘domain name search tool’ of Media Temple to check the availability of something that you like.
- Use a domain name that is easy to remember and type – Use a web address that the people can speak clearly and also cannot forget easily. Don’t use numbers, difficult characters, multiple hyphens and words with wrong spellings because it is not easy to remember and visualize these. Also, it should be like that just after hearing it the people can type it easily. Don’t use those words whose pronunciation is same but spellings are different like dual and duel have the same pronunciation but different spellings. People can get confused after listening to these.
- Don’t follow pop culture and avoid slang – Suppose you use the term xtreme in your web address then the target audience will consider it as old-fashioned. It is necessary to have a classic appeal in your web address because by doing this you can get success in the present as well as in the future. Don’t make the use of slang as it can be difficult for some people to understand and remember. Some people do not take English as their first language but they use some other language as their first language. So, if you use a simple word for your web address then it will be better for them to understand it.
- It is better to use a short domain name – If a domain name is short then we can remember it easily. Don’t use a web address with multiple words because if we go for typing it then mistakes can occur. Also, it will be difficult to remember. If you want to get a short web address then you have to follow a key strategy because domain names of one-word are not present in abundance.
- Go beyond .com – You can make a difference if you go beyond .com. Suppose a person has a yoga studio then he will not be so lucky if he used .com for his hostname. Nowadays some hostnames that are memorable and short have come into existence. The TLD .studio is among them. This hostname is not so difficult to remember and is right for the industry.
- See if there are any social media handles – Check if your idea is present on the platforms of social media in the form of a handle. Take some time for it and then register your idea. Your brand can become stronger if social media handles and client’s domain match. After finding the client online the visitors will be so happy.
- Don’t try to use trademarks – Suppose there is an established brand then an unscrupulous individual can take its advantage by adding his own domain extension to it. As an example, for impressing the clients it is possible to pair your domain extension with a word nike and then you can register it as well. If Nike’s legal department recognizes it then it can be troublesome for you.
- Don’t use hyphens – If you use a hyphen between the two words of a web address then the user can forget the hyphen and visit some other site. If you think that you can do parsing by making the use of hyphenated web addresses then you are not right. It will be considered as a spammy behavior by the search engines.
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