Use Facebook Lead ads for your business marketing. All the contact details you collect via Lead Ads or Messenger Lead Generation are saved to your Facebook Page’s Form Library. All this data will be saved on Facebook for three months, after which it will be automatically deleted. Hence, you should download and protect this data to ensure you do not lose your Leads. If you read any guide on ‘how to get leads from Facebook’, you will know that this is an important part of lead generation. So, in this post, we will see how you can download these leads and keep them safe.
Your Facebook Leads can be accessed from a desktop as well as from a mobile device, depending on your business’s nature and what platforms you use. If you are wondering ‘how to get leads from Facebook‘, here are some of the ways to download Facebook ads which include manually downloading the leads through CSV or XLS from Ads Manager, viewing leads in Facebook Leads Centre, using free Facebook Leads viewer tools, and using integrations to get alerts or automatically adding leads to a CRM or other database, using an API or automating your entire Facebook Lead Ads process. Let us see some of these ways in which you can download Facebook leads.
The Manual Download Of Leads
This method involves uploading the file to a CRM after downloading it in CSV format. Although this is not the most recommended way of downloading leads, you can use this data to create data dashboards across your marketing campaign by combining CSV-Facebook Ads datasets and data visualizations.
Downloading Leads From Ads Manager
To access your leads from your campaign at the ad level in Ads Manager, you can navigate to ‘Ads Manager’ and click on the name of your lead ad. In the results column, click on + and in the ‘Download Leads’ window, choose either to download all your leads. Click on the ‘Download’ button, and your leads will be automatically downloaded to a CSV file.
Downloading your leads directly from Ads Manager is ideal if you have used Ads Manager to create your Lead Ads and do not have a CRM system integrated with your Facebook. Another method of downloading your leads from Ads Manager is as follows:
- Go to Ads Manager. In the Ads tab, click on the name of the ad for which you wish to download leads data; in the results column, click on Facebook Leads. If you do not see the link included in the Results column, ensure that you are looking in teh Ads tab, not the Campaign or Ad Set tabs.
- If you want to see your leads data on Facebook, click Use Leads Center, which is a useful option if your organization does not use a CRM system and keep track of your leads using a centralized location. Then click on ‘Use Leads Center’, ‘Download New Leads’, or ‘Download by Date Range’. Select New Leads if you want to download the new leads you have received since the last time you downloaded your leads. And choose Download by Date Range if you’re going to download all leads you received during a certain time period. After selecting this option, you can select the preferred date range and click ‘Download’.
- Once done, the lead ad name and total leads count will appear. You can then click CSV or XLS to download the file .
If you cannot access your CSV file, determine whether your Business Manager admin has customized leads access permission in Leads Access Manager. If not, only Facebook Page admins can download leads. So you can reach out to your Facebook Page admin for access. Also, ensure that your Business Manager admin has customized leads access permission in Leads Access Manager and that you have the proper permissions because only assigned access permission can download leads.
Downloading Leads From Your Facebook Page
If you want to download your leads directly from your Facebook Page, you can go to your Facebook page and click on the Publishing Tools button. Click on the Forms Library option from the Lead Ads Forms section on the left-hand side. You can then click Download under the Leads column to download your leads to a CSV file.
Downloading Facebook Leads Through API
Facebook also allows businesses to download leads through API, where you can retrieve your leads through webhooks or bulk-read. But, this is a complex process. Moreover, creating an API is a time-consuming process. It requires you to have well-versed programming knowledge and the page access token, user access token, and advertiser-level permissions to use the tool. Hence, it is recommended that you automate the Facebook Lead Ads data process to manage your Facebook leads. Facebook Lead automation can increase the reach of your digital ad funnel and enable you to start nurturing the leads immediately after they come in. It can also deliver you great insights which could be used for optimizing your campaigns. Automation also offers incomparable data accuracy.
These are some of the simplest ways you can download your Facebook Lead Ads and save them before they get automatically deleted.