Successful participation in an exhibition or other advertising event is impossible without a properly selected exhibition stand that draws attention to the brand and products. The choice of the type of advertising structure should be optimal. It should take into account all the advantages of the company, the needs of the target audience and the budget.
There are different types of exhibition stand designs in the advertising industry, each of which has its advantages and disadvantages. It is important to choose the right one that best suits the customer’s wishes. Optimising the choice of structure includes such aspects as stand size, product type and interior design.
Types of exhibition stand designs
An exhibition stand https://novodek.com/products/modular-lightboxes-tradeshow-displays/modular-tradeshow-booths/ is an important part of any exhibition, promotion or conference. It is used to draw attention to a brand, its services or products. With the help of this type of advertising, business representatives establish contacts with potential customers and partners. A properly selected exhibition stand can significantly increase the effectiveness of participation in an event.
When choosing an exhibition stand design, a number of factors should be taken into account:
- budget;
- size of the premises;
- the purpose of participation in the event;
- type of products, etc.
- There are several types of stand designs:
- modular (made of ready-made elements)
- individual (designed specifically to order);
- flexible (easily transformable).
Modular constructions are the most budget-friendly option, but they have limitations in terms of size and design. Individual stands are more expensive but allow you to implement any design ideas. Flexible stands are more functional and mobile, which makes it possible to use them not only at exhibitions but also in other places.
It is also important to take into account the ergonomics of the stand: it should be comfortable for visitors, provide good visibility and access to products.
Features of exhibition stand design
There are three main types of exhibition stands, each with its own advantages and disadvantages.
The first type is modular stands. They consist of separate parts that can be easily assembled and disassembled. Such stands are easy to transport and economical, as they can be used at all events. Therefore, mobile models are the most popular among business representatives.
The second type is individual stands. They are created separately for each company, taking into account its corporate style and marketing goals. This format of advertising is highly effective in visual communication, but requires high design and manufacturing costs.
The third type is hybrid stands, which combine elements of modular and individual structures. They are distinguished by the flexibility and efficiency of individual design.
