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Social media in today’s day is creating utility for not just the users but also the marketers. Media platforms are not just only used for interacting with people across boundaries now; they are also used to gather information, share opinions, increase knowledge, and conduct business.
There are 3.78 billion users on social media platforms. By utilizing the power that social media holds, optimally, eCommerce brands can empower their reach, customer acquisition, and sales.
What Do You Understand By Social Commerce?
Social commerce is the amalgamation of social media and E-commerce.
Social Commerce facilitates the user to purchase without even having to leave the platform. They can scroll, find the right products on social media channels, check-out, and make the payment; while still being on the same page. This implies that the consumers will have lesser interruption with fewer clicks and comfortable options like autofill payments.
According to LinkedIn research, 45% of businesses could sell better because of social commerce.
Shopping has become a hobby for the masses, especially because of social media influence. Taking advantage of this through using social commerce can help a brand in being profit-making.
Why Do Brands Need Social Shopping?
Social shopping, though is highly result-driven, still is not known to many eCommerce brands. It has many benefits starting from enhanced user engagement, trust, interaction, and conversions.
Moreover, 43% of the shoppers are searching for products on social media channels to incorporate into their lifestyle makes social commerce even important for the brands.
Augmented Sales
Driving maximum sales is the main target of the brands. This can be taken care of by social commerce. 78% of the brands outperformed their competitors by integrating their social media with eCommerce.
Brands stand a chance to expose themselves to a vast audience looking for products that can enhance their living. Encashing this opportunity can help in enhancing the traffic on the website and sales.
Moreover, social media is a hub of users’ content, which acts as a word-of-mouth way of marketing, attracting, engaging, and converting potential customers.
UGC Acts As A Social Proof
User-generated content is valued and trusted more than branded-generated content, as it fosters confidence in brands. Users share their opinions and experiences about the brand on their social media handle using branded hashtags that can be legally reposted on the brand’s social media page.
This process advocates the brand, generates user trust, and builds brand image. Brands can also choose to turn this content into shoppable content by tagging products and drive more engagement.
Curtails Down The Purchase Journey
Customer pattern has not only changed but has also come along way when it comes to making purchases. They have a short span of attention, and brands need to turn the users’ point of inspiration and attraction into sales.
This can be done using social commerce, as it enables just a two-step process before the final sale is made.
Users can click on the ‘buy now’ button attached to the product, and they will be directly taken to the payments page. This also reduces the cart abandonment rate, which is a huge contributor to reduced sales.
Fetch User Engagement
User engagement has become a crucial aspect of sustaining in the digital space. Shoppable UGC galleries can help in fetching the attention of the users and keep them engaged.
Authentic UGC makes the user want to know more about the brand, and if the user experience is positive and credible, they will be inspired to invest in the brand.
Better Reach
Imagine when billions of people are using social media platforms and the amount of reach generated. Being active, posting consistently with appropriate hashtags, and showcasing creativity while strategizing content in a way that does not look promotional are tactics that can help generate more reach for the brand.
Moreover, the fact that you can conduct business without any geographical boundaries in itself is a determinant of augmented reach.
Over To You
Social commerce is expected to grow by 34% in 2021, and this is just the start. With more and more brands coming to understand the importance of using social commerce to sell their products, it is only becoming imperative to strategically introduce eCommerce into the brand’s social media business profiles.
