Social media is the new sphere for content creation and optimization among several people. It is the best place to own and build a brand, and for writers, designers, developers, content creators, etc., social media is the new hub for innovation and marketing.
Since the turn of the 20th century, the Internet has revolutionized the social market in ways unimaginable. People are now moving away from printed materials because it’s very easy to source for information online. Moreso, sharing knowledge, and reaching more audiences is more comfortable using social media. Social media is the platform on which brands are built, and names are made.
The best selling brands across the world like Apple, Google, Microsoft, Huawei, Samsung, Starbucks, Tesla, etc. are all active on social media. Social media has the power and ability to make or break a brand. As a content creator, social media is where you need to build your name and create a brand for yourself. So, how do you build a profile from scratch, and what’s going to make you stand out amidst thousands of competitors who offer the same content as you?
There are different ways to build a social media account, but creating an account is not all there is to reach a broad audience. Social media platforms like Facebook, Twitter, Instagram, etc. all have over 1 billion unique users with more than 500 million visitors daily. You can market your product to over a million people on these platforms using ads, or you could use SEO to boost your outcomes.
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SEO is an abbreviation that gets thrown around a lot, but unfortunately, not many people know its true meaning. SEO stands for Search Engine Optimization in full, and it is the conscious and professional practice of boosting and increasing the quantity and quality of traffic to your website through search engine results from sites like Google, Bing, Yahoo, etc.
To understand the actual meaning of SEO, you need to understand the parts and processes.
For SEO users, the quality of traffic is essential. That you get a lot of traffic from Google or Bing is nothing if your page doesn’t provide the answers visitors need. All you’ll get is a click, and there’s a 99% chance that once a visitor leaves, they are never coming back. Quality traffic is being able to attract visitors who are or will be interested in the services you offer.
Alongside the quality of traffic, there is also the quantity of traffic. At this point, people should be looking forward to search results that are linked to your page or site. Sites like SparkNotes have a positive reputation among scholars and students who need book reviews and summaries online. As long as you have the right people visiting your page through clicks from popular search engine results, then your quantity of traffic can increase. Ads are also a great way with which you can generate traffic for free.
You might be wondering why certain links keep popping up when you seek answers to some particular questions or when you need clarification on some topics. Search engines do not bring out results randomly; they generate results for you based on the best and most clicked links on the Internet. For example, when using Google, people hardly read past the second search page, and this is because the best results are always pushed to the front page.
Search engines have a programmed Artificial Intelligence that goes about and gathers information about all the content they can find on the Internet. The AI then brings these results back to the search engines to create an index. These indexes are stored in the database, and through algorithms gained from your previous Internet activities, the AI pairs your query with the similar indexes on its database.
So, how do you establish a connection between your social media platforms and SEO? How do you get your product to the first page of the search results?
If you’re a writer or an avid reader, you need to establish your category so that your query can bring out better results. As a writer, you need to do the following:
- Create a category for yourself.
The first thing to do is to create a category. There are different categories you can fit into as a writer. You need to be specific if you’re a fictional writer, and whether you write horror, romance, crime, comedy, etc. When you create this category, you can now build your brand towards it and upload quality content. You can get this done by reading at least five of the nine marketing books to help you up your game.
- Be consistent with quality content.
Consistency is crucial in order to stay relevant. If you’re a blogger, update your blog regularly with quality content, and if you own a website, don’t leave it dormant for too long. Engage your readers using forms, polls, comments section, etc. Make your page a forum for discussions and suggestions so that people will have a reason to keep on visiting your page. Have a look at the example of an esports blog site, all the pages are filled in, and the new content, like reviews and articles, appear on a regular basis.
- Have great followership on your social media platforms.
Your followers on Instagram and Twitter can market your product for you for free. When you constantly put up great content, you won’t have to pay for advertisements again because people will share your work with their own followers, thereby increasing your reach and exposure. You can promote whatever you want when you have a massive fanbase on social media.
For readers who want the best results anytime, here’s how to go about it.
Social media platforms like Facebook and Instagram have a legitimate way of monitoring your online activities to create an algorithm for you as a unique user. If you’re an avid fan of horror books, Facebook might suggest books from Stephen King, Clive Barker, or Jonathan Maberry. You might also encounter these books on Twitter through a retweet or suggested feed.
Social media has established itself as the most enabling sphere for seamless transactions. Unlike in the days of hardcover, social media has made it easy to share and gather information at little or no cost. The establishment of a brand name is reliant on your ability to optimize your social media with SEO in order to generate traffic and revenue. The bestselling authors and the most popular readers are those who have been able to link their social media with SEO using prescribed techniques.