Festive seasons bring businesses and customers together. Businesses use such events to increase their sales. However, many businesses fail to seize this opportunity because they cannot promote their products properly.
We did some research and came up with a few tips to promote your business in a festive season. So, without any further ado, let’s just get into it.
Business Promotion Tips for Festive Seasons
Whether you’re a retail store or a wholesale business, these tips will help you develop your business instantly.
- Create Festive Themed Website
Nowadays, people enjoy exploring their desired products online rather than browsing the marketplace. So, ensure your presence on the Web via your Web site.
According to a survey conducted by ResearchGate, 67% of the retailers stated that they do not trust a Wholesale Business with no web presence. The same goes for consumers as a lot of them use a business website to check a brand’s product.
During this festive season, more customers will visit your business website. You need to design your own festive theme to make it look more attractive.
Use various images, colors, and messages related to an upcoming festival on your website. This sends an obvious message to your customers; you are offering them products to purchase over the holiday season.
- Special Festive Discounts
It doesn’t matter if you are a wholesale business or a retail shop, all customers love discounts. Offer them festive sales. You can personalize these sales by naming them as Christmas Sale, New Year Offer, etc. This will help your customers understand that these sales are time-bound and are only available for the current festival.
You can even offer Buy One, Get One Free deals. Many businesses use this method to sell their dead stock.
- Make Recommendations for Your Customers
During the festive season, people like to exchange gifts. A lot of customers feel anxious and conscious when buying a gift for someone else. Recommending gifts according to their preference will earn you their trust.
For example, toy business who can suggest toy gifts based on age, gender, and popularity.
- Content Marketing
Content marketing is one of the best tools for promoting your business. With business blogs, guest publications, and videos, you can engage all kinds of audience. By creating festival-oriented content, you can make a profit.
You can also make a video suggesting why customers need your products for a festival season. This marketing technique works for both B2B and B2C businesses.
- Participate in Festival Events Related to Your Business
Almost all organizations organize events and meetings at festivals. You should attend such festivals. These events allow you to contact numerous suppliers and wholesalers to promote your business. It is the easiest way to make great connections.
- Use Digital Platforms
Digital and social media have become a part of everyone’s life. By exhibiting your products on these platforms, you can reach your targeted audience effortlessly. As customers visit many shopping pages during festival time so be sure to heavily promote your products in that period.
- Use an Online Wholesale Marketplace
Plenty of online Wholesale Marketplace offer free access to their platform. You can find thousands of more businesses on these platforms. They bring you into direct contact with suppliers, wholesalers, and customers.
- Send Festive Ecards or Emails
Your customers are your assets. By sending them customized festive ecards and emails, you can give them a feeling of connectivity. Through these ecards and emails, you can inform them about your festive offers and newly launched products. This is a simple technique, reminding them of your presence.
